无论是企业还是个人,做出来的网站都是希望能够带来更多的展示,得到更多的客户支持,那么就非常有必要对一个网站建设要求严格和推广宣传以及优化了。对于这个问题,我们关心的第一个就是网站的流量,今天营销型网站建设公司就来和大家一同分享做网站必备几点。
whether it is business or personal, do the site is out of hope to bring more show, get more customer support, then it is necessary to strictly and promotion of a website construction and optimization. for this problem, the first is the site we care about traffic, today marketing type website construction company luxuries china will come and share website essential points.
一、如何做好网站流量
how to do web site traffic
1、操控初始流量分析
analysis of the initial flow rate control
网站上线后,根本不会有任何流量的产生。网站初始推广争取收录,从关键字上获得流量。要知道网站初始流量的高低,同样决定网站日后的成长速度和高度。让网站最有实效收录,不是向搜索引擎提交,而是外链的普及与网站本身结构的结合。获得用户点击量的初始流量主要以人群推广为主,寻找属于自身活跃的群体,但做初始流量不是做顺水流量,如何留得住你的客户,更要从网站本身质量入手。
after the line on the website, there won't be any flow. website promotion for the initial collection, get traffic from keyword. to know the website initial flow level, also decide the future site development speed and altitude. let the site the most effective included, not submitted to the search engine, but combine the popularization and the site outside the chain structure. to obtain the initial flow user clicks in groups to promote, for its active groups, but do not do the initial flow downstream flow, how to retain your customers, but also to start from the site itself quality.
2、操控网站基础流量
web based flow control
网站上线后,在一段时间的积累下便会为网站带来部分的“基础流量”。通过流量的观察来反映网站的不足,然后得以完善改进。在这个时候我们百度优化要做的就是以更多的手法去留住这些来访的用户,使其可以继续二次三次甚至多次的到访。网站若操控不到更多的基础流量,想要进一步突破可谓是难上难,因为自身始终无法真正的操控流量主动权。
after the line on the website, the basic flow in a period of time will be brought to the site "part". the flow is observed to reflect the deficiency of the site, and then to improve. at this time we baidu optimization to do is to keep these visitors to more practices, so that it can continue to two times three times or even several times to visit. if not to the base flow control site more, want to further breakthrough is extremely difficult, because its not always flow control real initiative.
3、进阶流量提升分析
advanced flow analysis
当网站发展到一定阶段之后,你会发现流量都得不到很大的提升了,这个时候的网站,可以说在自身领域做的已经非常好了,那么便有必要进阶性的去提升一下网站,不为别的,只为网站本身操控了绝对的流量,你可以使这些流量去带动出新生的流量。
when the site developed to a certain stage, you'll find out flow are not very big promotion, this time the site, can say in their own fields has done very well, then, it is necessary to enhance the progressive at the site, not for anything else, just for the website itself control the absolute flow you can make these flow, to bring out the new flow.
二、网站建设起步/基础
website construction started / foundation
1、网站成立先要自己定位,明确目标关键词。
the website was founded to position themselves, clear target keywords.
2、网站定位成功了需要挑选一个好记并且相关性高的域名。
website localization success need to pick a good mind and the high correlation domain.
3、域名选好了需要选择一个稳定+速度快的空间或者服务器。
domain name choice must choose a stable and fast space or server.
4、目标有了,域名选好了,空间到位了,还需要规划网站构架。而这里面就包含非常多的细节。如:网站的三大标签,网站的栏目,网站的布局,关键词的分配(如:淘宝女装),文章长尾词的分布,网站的色彩搭配等等问题。
with the goal, the domain name selected, space is in place, you also need to plan the site structure. and it contains a lot of details. such as: three big label site, the section of the web site, the site layout, keyword distribution, distribution in the long term, the website color matching etc..
5、网站构架出来了,我们还会为内容感到头痛,网站内容如何吸引用户、如何留住客户等等。(在做站最初相信你就想好了网站的赢利点在哪里,这里就不提了)
site structure out, we will feel headache content, website content to attract users, how to retain customers. (in the station initially believe you think good where, in the website profit point not to mention here)
6、内容怎么吸引用户,怎么留住用户就算都策划好了,那么还要考虑怎么把自己的站推出去,接着就需要去发广告去宣传,勉强也算是发外链了。
content to attract users, how to keep the user even planned out, then consider how their stand out, then you need to go to send advertising to promote, barely is to send the chain.
7、内容如何才被百度收录,快照如何能天天更新。
how conten